Effective date: 28.01.2026

Privacy policy

We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://all-natural.framer.website/, make a purchase, or use our services.

1. Introduction

Kween Spirit Limited (trading as Reign Rum) ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.reignrum.com (the "Website") and purchase our products.

We are registered in England and Wales under company number 13039490, with our registered office at 89 Bickersteth Road, London, SW17 9SH, United Kingdom.

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we are the data controller responsible for your personal data.

2. Information We Collect

2.1 Information You Provide to Us

When you create an account, place an order, or contact us, we may collect:

• Full name

• Email address

• Postal address (billing and delivery)

• Telephone number

• Date of birth (for age verification purposes)

• Payment information (processed securely by our payment providers)

• Any other information you choose to provide to us

2.1 Information You Provide to Us

When you create an account, place an order, or contact us, we may collect:

• Full name

• Email address

• Postal address (billing and delivery)

• Telephone number

• Date of birth (for age verification purposes)

• Payment information (processed securely by our payment providers)

• Any other information you choose to provide to us

2.1 Information You Provide to Us

When you create an account, place an order, or contact us, we may collect:

• Full name

• Email address

• Postal address (billing and delivery)

• Telephone number

• Date of birth (for age verification purposes)

• Payment information (processed securely by our payment providers)

• Any other information you choose to provide to us

2.2 Information Collected Automatically

When you access our Website, we automatically collect certain information, including:

• IP address

• Browser type and version

• Device type and operating system

• Pages visited and time spent on pages

• Referring website addresses

Information collected through cookies and similar

2.2 Information Collected Automatically

When you access our Website, we automatically collect certain information, including:

• IP address

• Browser type and version

• Device type and operating system

• Pages visited and time spent on pages

• Referring website addresses

Information collected through cookies and similar

2.2 Information Collected Automatically

When you access our Website, we automatically collect certain information, including:

• IP address

• Browser type and version

• Device type and operating system

• Pages visited and time spent on pages

• Referring website addresses

Information collected through cookies and similar

3. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfil your orders, including payment processing and delivery

• To verify that you are of legal drinking age (18 years or older in the UK)

• To create and manage your account

• To communicate with you about your orders, account, and our products

• To send you marketing communications (where you have consented)

• To improve our Website, products, and services

• To analyse website usage and trends

• To detect, prevent, and address fraud and security issues

• To comply with legal obligations

We use the information we collect for the following purposes:

• To process and fulfil your orders, including payment processing and delivery

• To verify that you are of legal drinking age (18 years or older in the UK)

• To create and manage your account

• To communicate with you about your orders, account, and our products

• To send you marketing communications (where you have consented)

• To improve our Website, products, and services

• To analyse website usage and trends

• To detect, prevent, and address fraud and security issues

• To comply with legal obligations

Legal basis for processing

We process your personal data on the following legal bases under the UK GDPR:

• Contract: Processing is necessary to perform our contract with you (e.g., to fulfil your orders).

• Legal Obligation: Processing is necessary to comply with our legal obligations (e.g., age verification for alcohol sales, tax records).

• Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., improving our services, fraud prevention), provided these do not override your rights.

• Consent: Where you have given us consent to process your data (e.g., for marketing communications).

We process your personal data on the following legal bases under the UK GDPR:

• Contract: Processing is necessary to perform our contract with you (e.g., to fulfil your orders).

• Legal Obligation: Processing is necessary to comply with our legal obligations (e.g., age verification for alcohol sales, tax records).

• Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., improving our services, fraud prevention), provided these do not override your rights.

• Consent: Where you have given us consent to process your data (e.g., for marketing communications).

Sharing your information

We may share your personal data with the following categories of third parties:

• Service Providers: Including Shopify (our e-commerce platform), payment processors, delivery companies, and marketing platforms who help us operate our business.

• Analytics Providers: Including Google Analytics, to help us understand how visitors use our Website.

• Professional Advisers: Including lawyers, accountants, and insurers where necessary.

• Law Enforcement and Regulators: Where required by law or to protect our rights.

• Business Transfers: In connection with any merger, acquisition, or sale of assets.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes.

We may share your personal data with the following categories of third parties:

• Service Providers: Including Shopify (our e-commerce platform), payment processors, delivery companies, and marketing platforms who help us operate our business.

• Analytics Providers: Including Google Analytics, to help us understand how visitors use our Website.

• Professional Advisers: Including lawyers, accountants, and insurers where necessary.

• Law Enforcement and Regulators: Where required by law or to protect our rights.

International Data Transfers

Some of our service providers (such as Shopify and Google) may process your data outside the United Kingdom. Where we transfer your personal data outside the UK, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the UK Information Commissioner's Office (ICO), or transfers to countries with adequate data protection laws.

Cookies and Tracking Technology

Our Website uses cookies and similar tracking technologies to collect and store information about your preferences and browsing activity.

7.1 Types of Cookies We Use

• Essential Cookies: Required for the Website to function properly, including maintaining your shopping basket and processing checkout.

• Analytics Cookies: Help us understand how visitors interact with our Website (e.g., Google Analytics).

• Marketing Cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns.

7.2 Managing Cookies

You can manage your cookie preferences through your browser settings or via the cookie consent banner displayed on our Website. Please note that disabling certain cookies may affect the functionality of our Website.

Data Retention

We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. For order records, we typically retain data for 7 years to comply with tax and accounting obligations. Account information is retained while your account remains active and for a reasonable period thereafter.

Your Rights

Under UK data protection law, you have the following rights:

• Right of Access: Request a copy of your personal data.

• Right to Rectification: Request correction of inaccurate or incomplete data.

• Right to Erasure: Request deletion of your personal data in certain circumstances.

• Right to Restrict Processing: Request limitation of processing of your personal data.

• Right to Data Portability: Request transfer of your data to another organisation.

• Right to Object: Object to processing based on legitimate interests or for direct marketing.

• Right to Withdraw Consent: Withdraw consent at any time where we rely on consent to process your data.

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month.